In active development · Birmingham, AL
The software college athletic departments use to run NIL deals cleanly. Complete terms up front; the school reviews before the athlete is asked; NILBx never sits on the money. Every review step is dated, sourced, and audit-ready.
How it works
What happens on-screen when a brand wants to work with a college athlete — in the order the parties see it.
Ridgeline Outdoors wants student athletes for a fall campaign: three social posts and one in-store appearance, $2,400, over six weeks.
They bring those terms to NILBx. Ridgeline arrives with the campaign shape rather than a specific athlete in mind — they know what they need, not who. A brand that already knows exactly who they want submits the same way, and everything below runs identically.
The offer lands with the compliance office at State University. Staff review it against the rules that apply right now — at the national level, at the state level, and for gender equity. It clears.
Maya, a junior on the soccer team, opens her account that evening. The offer is there, already reviewed. Three posts, one appearance, $2,400, six weeks. Her disclosure forms are mostly filled out. She reads it, and she accepts.
From that moment, Ridgeline, State's compliance office, Maya, and Maya's representative all see the same contract and the same status. When the posts go up and the appearance is done, Ridgeline pays Maya. NILBx doesn't touch the money and doesn't take a cut.
Names invented for illustration. One of several ways a deal can start.
Who sees what
The brand, the school, the athlete, and the athlete's representative — if there is one — each look at the same contract and the same status. Only the parts that concern them.
Sees — its own deals, from offer to completion.
Doesn't see — other brands' deals; the school's internal review notes.
Sees — every deal at the school, and every review step.
Doesn't see — a brand's internal campaign planning.
Sees — their own deals and full signing history.
Doesn't see — a teammate's individual contract or allocation; the brand side of the negotiation.
Sees — their client's deals and status.
Doesn't see — any athlete who isn't their client.
NILBx is paid for the software, by the institution. Never by the athlete. Never a percentage of anyone's deal.
What we do
NILBx unifies the daily NIL workflow for athletic directors, senior woman administrators, deputy ADs, compliance officers, coaches, athletes, brands, and athlete representatives — under a single audit log.
School-wide dashboard with deal-flow visibility, compliance review workflows, athlete roster aggregation, House-settlement 22% revenue-share cap tracking, and a complete audit trail across every contract handled in NILBx.
Gender-equity dashboard with side-by-side Title IX regime tracking — 34 CFR § 106.37(c) in-house 22% allocations and § 106.41(c) external NIL — regulatory-citation surfacing on every flag, a dated SWA attestation ledger, and one-click EADA-shaped export for the October 15 filing cycle.
Contract review queue with severity-based prioritization, Title IX equity checks on revenue-share allocations, documented override sign-off, and compliance rules maintained against OCR / CSC guidance on a tracked verification cadence — each threshold showing the date it was last verified and when it's next due, so you always know how fresh a rule is rather than assuming.
Sport-scoped rosters with per-athlete deal counters and built-in messaging — depth charts where the sport uses them. Configured for every sport a department sponsors; the sports listed here ship with native templates, and anything else is a configuration, not a custom build: football, basketball (M/W), baseball, softball, soccer (M/W), volleyball, golf (M/W), tennis (M/W), cross-country (M/W), track & field (M/W), rifle, and bowling. Adjacent coverage for USL / USSF / MLS Next Pro.
A scoped view of deals the athletic department has cleared for the athlete to accept, with pre-filled disclosure fields, one-tap attestations, and a personal audit trail of every contract the athlete has signed through the platform. Athletes see their own deals — never a teammate's individual contract, never the brand side of a negotiation. In a team or group agreement, the athlete sees the shared terms that bind them and their own allocation, not anyone else's. Onboarding runs through the school; there is no public sign-up funnel.
Contract creation with standard deliverable structures, campaign criteria the school reviews, and school-specific approval paths. Brands see their own deal pipeline; never see other brands' contracts.
Compliance stack
Every threshold drawn from regulation or published guidance carries its primary-source citation, verified-at date, and next-review date. Thresholds a school sets itself carry the school's own approver and date instead — so it's always clear which rules come from the government and which come from you. When OCR or the College Sports Commission updates guidance, the rule is refreshed through a two-person verification workflow before it lands in the review queue.
Four gates evaluated on every external deal against current College Sports Commission guidance: associated-entity classification, valid business purpose, warehousing detection, and range of compensation. RoC follows the CSC's June 23, 2026 memo — the $600–$15,000 band is exempt from RoC review unless the athlete's aggregate Associated deals exceed $50,000 for the academic year, at which point RoC reactivates on subsequent deals. Every gate carries its primary-source citation, verified-at date, and drift-risk rating.
State-level NIL statutes now layer on top of federal and College Sports Commission guidance, with parallel disclosure obligations at the school level and, in some jurisdictions, state-registered agent requirements for athlete representation. NILBx tracks each state's college and interscholastic statute as it takes effect, tags the athlete's competition state on every deal, and surfaces the correct parallel disclosure surface — a state-to-school disclosure isn't the same submission as a CSC review, and NILBx keeps them side-by-side. Every statute reference on the platform carries its primary-source citation, verified-at date, and drift-risk rating.
Internal House allocations, external brand deals, and team NIL agreements all move through the same workflow. Deals that started outside NILBx — signed earlier, or disclosed after the fact — enter the same record and are marked as what they are, rather than reshaped to look like they began here. Commercial, compliance, approval, contract, fulfillment, payment, and reporting each carry their own status, rolled up into a single overall picture. The full review history is preserved end-to-end, so the deal's standing against current guidance — and the basis for every call in it — is visible at a glance. The submission decision stays with the CSC; NILBx shows your work, not their answer.
34 CFR § 106.37(c) — in-house athletic financial aid (including the House 22% pool) evaluated as quantitative dollar proportionality. 34 CFR § 106.41(c) — evaluates the SCHOOL's provision of publicity, support services, and facilities across male and female programs (10 factors plus "among other factors" open clause). After the February 12, 2025 rescission of the OCR NIL Fact Sheet, no NIL-specific OCR guidance currently imposes proportionality on standalone external NIL dollars; the school's own institutional acts around NIL remain evaluable under the 10 factors. NILBx keeps both regimes side-by-side and never conflates them.
Institutional revenue-share pool tracking with cap-usage arithmetic, Title IX proportionality checks on every allocation, documented override sign-off when compliance judgment differs from the automated check, and a complete allocation ledger that preserves the full decision trail for later review.
A dated ledger where the senior woman administrator records attestations of the school's Title IX / gender-equity posture. Attestation records are privacy-preserving — sensitive narrative detail stays with the SWA and doesn't propagate to third-party viewers. Corrections are recorded as new attestations; the original stays visible so the trail is complete.
Export shaped for the annual 20 U.S.C. § 1092(g) / 34 CFR § 668.47 filing, covering the NIL and revenue-share figures the filing requires. The two Title IX regimes stay clearly separated in the same file, and counting-method distinctions (EADA squad-list vs. Title IX 1979 Policy Interpretation) are preserved so a downstream reader can't accidentally cross-quote.
NILBx is paid for the software, by the institution — never a percentage of anyone's deal, never a success fee, never a cut of an athlete's compensation. NILBx never sits on the money rail between a brand and an athlete.
NILBx doesn't hand a brand a browsable roster to shop from. Brands bring a campaign, or a specific athlete they already have in mind — and the school decides who gets approached and forwards the offer. There is no searchable athlete directory, no brand-side discovery surface, and no public athlete sign-up. The school controls introductions. NILBx handles the paperwork and the record.
Governance surfaces are built so personal information doesn't travel into them. Reports and dashboards use identity-preserving techniques designed to keep an individual from being identifiable to a viewer who has no authorization to identify them. FERPA considerations designed in from day one, not bolted on. Data handling ready for legal + privilege + audit review before we load a single real-athlete record.
NILBx is positioned to feed College Athlete Payment System (CAPS) reporting when the CSC finalizes its required-field spec. We build against what's verifiable today; we don't guess at unspecified futures.
Pilot partnerships
We're looking for design-partner schools who want compliance + dashboard tooling that fits how their AD office actually works. Pilots run a full fall or spring semester at zero cost — exit with a copy of all your data at any time, no obligation.
Founder
Founder & Chief Executive Officer
Engineer, UAB alumnus, based in Birmingham, Alabama.